What is affiliate marketing?
A merchant, also known as an advertiser or retailer, is a web site or company that sells a product or service online, accepts payments and fulfills orders.
Affiliates (also called publishers) place merchants' ads, text links, or product links on their web sites, shopping engines, blogs, etc. or include them in e-mail campaigns and search listings in exchange for commissions on leads or sales.
Merchants acquire new customers and pay affiliates only when a sale or other qualifying action is completed. This is called CPA or performance-based marketing. It is very efficient.
Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts.
Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of internet marketing, including affiliate networks, affiliate management companies and in-house affiliate managers, specialized 3rd party vendors and various types of affiliates/publishers who utilize a number of different methods to advertise the products and services of their merchant/advertiser partners.
Affiliate marketing overlaps with other internet marketing methods to some degree, because affiliates are using the same methods as most of the merchants themselves do. Those methods include organic search engine optimization, paid search engine marketing, email marketing and to some degree display advertising.
Affiliate marketing - using one site to drive traffic to another - is the stepchild of online marketing. While search engines, e-mail and RSS capture much of the attention of online retailers, affiliate marketing, despite lineage that goes back almost to the beginning of online retailing, carries a much lower profile. Yet affiliates continue to play a fundamental role in e-retailers' marketing strategies. Affiliate Marketing (AM) is a unique affiliate network specializing in driving sales to advertisers on a cost per acquisition basis. We have built a fantastic reputation by delivering the highest ROI available online and we look forward to helping you grow your business with a successful affiliate marketing programmed.
The benefits from working with Affiliate Marketing are:
- Payments on time, when you expect them
- Tracking which displays the information your campaigns need
- Always an available account manager to discuss any campaign issues
- The best commissions available for top branded Merchants
- Proactive affiliate support
- One-to-one dedicated account management
The guide contains the usual mix of market research and sector growth forecasts, a SWOT analysis (to help you convince the boss), practical advice on how to choose a network, insight from key industry players, a vendor matrix to help you quickly shortlist affiliate partners, and 11 in-depth profiles of affiliate networks, so you can quickly get the inside track and kick start your campaign. The affiliate networks profiled are:
- Affiliate Feature
- Affiliate Window
- Brand Conversions
- Buy. at (Perfiliate Technologies)
- Commission Junction
- dgm
- Online Media Group (OMG)
- Paid On Results
- Silver tap
- Trade Doubler
- Web gains
Affiliate marketing widens the scope of your internet presence by encouraging other websites to become advocates for your services, increasing your online exposure and improving the efficiency of your advertising spends.
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