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Online Publicity

Online publicity helps your business raise above the noise level on the Net, but it takes planning and preparation to get it. Publicity is an ongoing part of your marketing program, not a one-shot effort you make when you launch your business. With a proper publicity plan, you have goals for how you want your company portrayed in the media over the long haul, and some tactics, weapons, and targets that will help you achieve those goals. With a good plan, you'll generate important coverage of your business at exactly the right time and in exactly the right place.

Here are the key elements of a good publicity plan.
A competitive analysis. The art of publicity is creating published articles or TV and radio coverage that casts your company in a favorable light. To begin, you'll want to know how your company and its competition are perceived by and presented in the media now. Study newspapers, magazines.

Online Publicity As An Advanced Link Building Strategy
Increasing the number of quality, incoming links to your site has become a very important part of the Search Engine Optimization process and a high-priority step towards increasing link popularity and gaining top search engine placements. A Link Building Campaign with Intrapromote is focused on seeking out quality sites and adding to the number of incoming links to your site.

In addition to a Link Building campaign, we also recommend Online Publicity to establish important incoming links to your site. Intrapromote's heritage as one of the first Internet Publicity agencies has provided us a unique perspective of the historical interplay of Internet Marketing services. As we became more search heavy and ultimately a Search Agency, we discovered that Online Publicity was quite a secret weapon in Link Building and Search Engine Optimization.

Many years ago, when link building was merely a goodwill process of "exchanging links" and the world had not yet known the true currency of Page Rank, as Intrapromote performed Search Engine Optimization and Online Publicity campaigns for our clientele, we noticed an interesting relationship between these two services. As the press releases and stories written about our clientele were placed on news sites, we not only saw a rapid increase in link popularity and an increase in targeted traffic, but Online Publicity provided a significant increase in overall search engine rankings for the client's site - which again increased traffic due to better rankings. It made sense, increase link popularity and increase search engine rankings and traffic to the site -- Online Publicity as an advanced link building strategy.
An Online Publicity campaign with Intrapromote is centered on three very important foundational elements:

Always put an emphasis on quality links over quantity.
Five links from reputable news, topical and affinity sites are worth more than a hundred links from disreputable "bad neighborhoods" and questionable sites that provide no real service to their visitors.
Search engines weigh link popularity not just by the link itself, but the actual text used in the link.
Often the targeted media sites for Online Publicity are not Page Rank focused which permits us to have a hand in content and keyword phrase linkage.
Success with link building is still dependent on the willingness of other sites to link to your site.
Our Online Publicity efforts for your site will center on information about your company that target media sites are seeking and want to add to their sites. It is their business to supply their readerships with content and links to follow.